Tool 06 · Funnel economics

Benchmark what it costs to create a booked job.

Move beyond cost per lead. Measure qualified leads, booked jobs, sold jobs, and revenue against a ceiling based on your ticket, margin, and acquisition allowance.

Live calculation Business-specific benchmark

One month of funnel data

Use the same attribution window for spend, leads, jobs, and revenue.

Advertising spend

Management/creative fees

Total leads

Qualified leads

Booked jobs

Sold/completed jobs

Average booked-job value

Gross margin

Gross profit available for acquisition

Revenue collected from cohort

The sustainable ceiling is average ticket × gross margin × acquisition share. This is more useful than a generic national benchmark, but it still depends on accurate inputs.

Your booked-job economics

Advertising plus management fees are included in acquisition cost.

Cost per lead$0All attributed leads

Cost per qualified lead$0Leads your team could work

Cost per booked job$0Primary operating metric

Cost per sold job$0Completed or sold outcomes

Booked revenue ROAS0×Bookings × average ticket

Collected revenue ROAS0×Revenue actually collected

Business-specific ceiling: $0 per booked job

Calculating your benchmark…

Room to scaleWatch closelyAbove ceiling

Lead-to-booking rate0%Booked jobs ÷ total leads

Qualified-lead rate0%Qualified leads ÷ total leads

Benchmark what it costs to create a booked job.

Calculating your benchmark…

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