Upload search-term data
Export the Search terms report from Google Ads as a CSV.
Tool 03 · Google Ads hygiene
Find the ad spend that deserves a closer look.
Upload a Google Ads search-term CSV. The grader flags obviously irrelevant, non-converting queries, high-spend terms to review, and missing tracking columns.
Your spend grade
A rule-based first pass—not a substitute for an account-level audit.
—out of 100
Upload a report to begin
The grader separates obvious negative-keyword candidates from terms that need human judgment.
Spend analyzed$0All rows in the export
Potentially avoidable$0Irrelevant terms with zero conversions
Spend to review$0Other zero-conversion terms above threshold
Negative themes0Distinct candidate themes found
- Upload your export or use the sample to see how the grader works.
| Search term | Cost | Conversions | Finding |
|---|---|---|---|
| No flagged terms yet. | |||
“Potentially avoidable” is an estimate based only on the uploaded rows. A connected audit also checks locations, networks, campaign settings, conversion actions, calls, and offline booked revenue.